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What is Age Positive?

The Age Positive campaign promotes the benefits of employing a mixed-age workforce on your team. The campaign is aimed at employers, who are encouraged to make diverse and correct decisions about recruitment, training and retention that does not discriminate against someone just because of their age. Many people differ at the same age and are […]

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The Age Positive campaign promotes the benefits of employing a mixed-age workforce on your team. The campaign is aimed at employers, who are encouraged to make diverse and correct decisions about recruitment, training and retention that does not discriminate against someone just because of their age.

Many people differ at the same age and are primarily affected by lifestyle, health, and outlook. Their wants and needs from that point on in their life, rather than how many birthdays they have had, everyone ages differently. However, many are still capable of excellent work and hold valuable skills that should be passed on, and many would consider retirement age.

The scheme also seeks to stop discrimination against young workers, whom employers may deem not old or experienced enough to carry out work for them effectively. However, an employer should consider a candidate’s personality, regardless of education or experience.

Age Positive uses publications, research, press, events, and award initiatives to get the message across and to help employers comply with legislation to outlaw age discrimination in employment.

The Age Positive campaign promotes the benefits of employing a mixed-age workforce that includes older and younger people. We encourage employers to make decisions about recruitment, training and retention that do not discriminate against someone because of their age. We use publications, research, press, events, and awards initiatives to get the message across and help employers comply with legislation to outlaw age discrimination in employment.

The Age Positive scheme has since been withdrawn in 2018, and the methodology remains to uphold a discrimination-free workplace for both older and younger workforce or prospective candidates.